As a Beauty Advisor in Atlanta’s most high-volume Sephora, I am neverendingly approached and asked about my lipstick. Because of this, you can always find me in the Bite Beauty section.

Bite’s award-winning Power Move Creamy Matte Lip Crayon in Léché is the perfect, pinky nude, and I wear it every day for maximum confidence and comfort. It can withstand the hours of chattering away while keeping my lips feeling like heaven. As a nude lip addict, I could never seem to find a color quite like Léché. Even my favorite dupe/comparison website fell short with drugstore alternatives, and the few that were listed have been discontinued.

Leche swatch via Temptalia.com

And that’s A-OK because Bite’s quality and ethical outlook far outshines the other lipstick brands, and these gorgeous shades are here to stay!

Léché lookin’ like a snack
via Temptalia.com

Clients are shocked when they learn that all the on-trend shades we crave are available in a long-lasting, ultra comfy-wear, packed-full-of-goodies lipstick without sacrificing pigment power… with clean ingredients! And they’re cruelty-free AND gluten-free? It includes a built-in sharpener?!

These ethical practices have even the most diehard, eco advocates jumping up and down, clapping and crying tears of joy. As they should, because this is raising the bar on how we all beauty!

So since I’ve said this a million times to clients, here’s a cheat sheet on why we love Bite Beauty. And nope, this isn’t sponsored.

1. Antiaging Ingredients? Yes please!

Behold Bite’s powerhouse: Red Wine Resveratrol!

Resveratrol is quite fascinating, as it’s the health-boosting ingredient found in red wine. And you know our brilliant brains at Bite are the first to harness and infuse the equivalent of 5 glasses of red wine in one lipstick.

One swipe of color means one dose of wrinkle and fine line-fighting antioxidant power, at no cost to pigment performance.

Wins all around! See? We NEED this lipstick, for, you know, self-care purposes! 😉

2. Safe Ingredients

Remember when Bite ran a mega sale during the holidays last year? The deals were insane! This also prompted our panic-Googling in the middle of Sephora–with a basket full of Bite, of course–worried if they were leaving the beauty world. Nah, they were just rebranding and reformulating, aka raising their own already soaring bar, further on up. They went completely vegan and even added foundations and primers to the mix. Yay!

But today we’re focused on the Power Move Creamy Matte Lip Crayon and its nourishing, good-for-you, yummy-sounding ingredients, like pomegranate extract and wild African mango, available in 20 trendy (try saying that 3 times fast!) shades. Here’s a color coded list of ingredients:

RICINUS COMMUNIS (CASTOR) SEED OIL, JOJOBA ESTERS, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX/HELIANTHUS ANNUUS (SUNFLOWER) SEED CERA, BUTYROSPERMUM PARKII (SHEA) BUTTER, POLYHYDROXYSTEARIC ACID, SILICA, COPERNICIA CERIFERA (CARNAUBA) WAX/COPERNICIA CERIFERA CERA/CIRE DE CARNAUBA, COCO-CAPRYLATE, CITRUS AURANTIUM DULCIS (ORANGE) PEEL WAX/CITRUS AURANTIUM DULCIS (ORANGE) PEEL CERA, HYDROGENATED CASTOR OIL, OLEA EUROPAEA (OLIVE) OIL UNSAPONIFIABLES, AROMA/FLAVOR, C18-38 ALKYL HYDROXYSTEAROYL STEARATE, PHENOXYETHANOL, ACACIA DECURRENS FLOWER WAX/ ACACIA DECURRENS FLOWER CERA, TOCOPHEROL, PUNICA GRANATUM STEROLS, RHUS SUCCEDANEA FRUIT WAX/RHUS SUCCEDANEA FRUIT CERA, SHOREAROBUSTA RESIN, POLYGLYCERIN-3, OCTYLDODECANOL, IRVINGIA GABONENSIS KERNEL BUTTER, HYDROGENATED COCO-GLYCERIDES, MOMORDICA GROSVENORII FRUIT EXTRACT, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, LIMONENE, LINALOOL, CITRAL. MAY CONTAIN [+/-]: TITANIUM DIOXIDE (CI 77891), MANGANESE VIOLET (CI 77742), RED 40 LAKE (CI 16035), YELLOW 5 LAKE (CI 19140), RED 7 LAKE (CI 15850), RED 33 (CI 17200), BLUE 1 LAKE (CI 42090), RED 28 LAKE (CI 45410), IRON OXIDES (CI 77491, CI 77492, CI 77499), RED 30 LAKE (CI 73360), RED 7 (CI 15850), YELLOW 6 LAKE (CI 15985), RED 6 (CI 15850), RED 27 LAKE (CI 45410).

*very safe *fairly safe *N/A *stay away, sis

Seems legit to me!

Okay, ready for the fun stuff?

3. Lip Lab x Bite


Bite Beauty is a beautifully wrapped gift, and here’s the big bow on top: Lip Lab X Bite.

A world of infinite possibilities, where all our lippie dreams come true! This is unlike anything we’ve seen from a lip line, and it’s such a cool treat.

Basically, Lip Lab is a neat experience where you’ll have your very own specialist as your hired BFF to help you create your own custom lipstick, all mixed and made right in front of your eyes.

Yes, you can finally create your perfect nude, red shade, or any pop of color your soul desires! Your choice–your shade, your finish, your scent and you can have it named and engraved. Perfect! It’s everything us beauty babes could ever dream of and more.

Find a Lip Lab in Toronto, NYC, and as of tomorrow (June 10), Irvine, CA! Treat yourself, a friend, or be the coolest in your friend or work group and host an event!

Conclusion: Bite is for the better–a better brand in a better world with products that work for you.

Who says that beauty is pain? Because it feels pretty good with Bite.

Psst! Don’t miss out on their sale!